![]() ![]() Should you be using audio branding? The bottom line is that you should do anything and everything that helps your business, legally that is. For example, some stores that focus on more of a Goth or Alternative audience will often blast music only their core customers will like which then alienates the casual shopper. Conversely the wrong type of music might alienate consumers. Brand loyalty – Just like the other aspects of a brand, audio branding can inspire greater loyalty if you select music that fits your brand values when it resonates with consumers.For many, now holiday music later in the month of December is a reminder of things they haven’t yet done and can cause anxiety. While around the holiday most stores play holiday themed music, gentle music that relaxes might be an even better choice as it inspires relaxation and a slower pace to browse to. Sets the mood – In brick and mortar locations music can help set the proper mood.Of course of late since they started using the same theme for baseball there is now also some confusion. For example, when men hear the theme music for Fox NFL Football the result is often excitement or anticipation if they are a football fan. Emotional reaction – By using the right type of music or sound you can then help create an emotional reaction with people such as excitement, happiness or even sadness.By creating something unique and attaching it to your brand you will be more likely to earn recognition and remembrance from consumers. Memorable brand identity – Signature music or sounds are very recognizable and memorable.There are a few key reasons to consider audio branding: The concept is to create a musical signature of sorts that consumers quickly and easily associate with your brand. The iconic Darth Vader breathing would be another great example or the Pillsbury Doughboy giggle. You hear those and instantly associate to the brand. For example, NBC has the classic Nightly News Theme Song or the “Dunn dun” sound that goes with the Law and Order television show. The term audio branding is when you combine some form of music, song or sound with your business as a way to express your brand. “Someone Like You” by Adele might make you feel sad while “Happy” certainly provides a pick-me-up. For other people “Eye of the Tiger” might get them fired up. Music can create happiness, anger, sadness or even provide inspiration.įor example, some people find the song “Chariots of Fire” very moving and inspiring. The reaction varies depending on who we are and our experiences. ![]() Music of any type from well known songs to jingles to even simple tone melodies can connect to us emotionally. On the flip side, when your brand is tarnished in some way such as from poor customer service, reviews or experiences it can cause a loss of revenue. When everything is working together your brand is representing and selling your business. It helps consumers recognize you at a glance based on your logo, color schemes and more connecting emotionally based on your promises and reputation.īranding is extremely powerful when done properly as it can create trust, support advertising, help with new customer acquisition, inspires employees, and can help build financial value with your business. Your brand is what helps separate you from other competitors and similar businesses. Generally speaking the purpose of a brand is to help increase sales. Should you be using audio branding as part of your overall strategy? Top web development companies understand the power of branding and audio is just one more layer of a successful strategy and is something you should consider if you haven’t already. It can help you connect to customers on an emotional level when done properly. Updated on: August 23rd, 2022 Ken Braun 5 min readīranding is extremely important to your business because it helps consumers recognize and remember a product or service. ![]()
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